When you’re assembling a content marketing plan it is essential to know that it is reaching the right target audience.
How are you aware?
The initial step is to understand the metrics and how to analyze them. Here are the utmost effective three metrics you need to be tracking.
1. Web Traffic
2. Views and Downloads
3. Load Quantity and Quality
Knowing just how to track these concepts within your marketing plan provides you with an improved understanding of the general effectiveness.
How do you track these metrics?
Dozens of tools exist on the web for tracking your website traffic, downloads, and quality. However, tracking the information is different as understanding it. This is how we are able to help you.
Web traffic, views and downloads and load quantity and quality all measure around understanding how your website is performing. Analytics for your content marketing is not something you want to take lightly.
So the real question is…
How Do You Gauge the Return on Investment?
Why would you want to waste your time, energy, and money on analytics that don’t provide you with any concrete information? It is important that the metrics for your content marketing plan are relevant and offer you the info you really should improve your business and make the proper choices in regards to continuing your content marketing. Not all analytics are made equally. As a business owner, your ROI needs to be carefully measured and you ought to only pay for the data that’s important to you and your company, product, or service.
Your Campaign’s Goals
Now we arrive at the meat of the conversation. Your return on investment should specifically reflect your campaign’s goals and this is how to know what data must be analyzed.
• Benchmark where in actuality the business is today.
• Understand your personal business and goals.
• Learn about your competitors.
• Understand your target market.
• Create memorable branding.
• Do an internet site audit.
• Set your expectations.
These 7 conversation starters certainly are a great place to start your exploration into content marketing analytics. Understanding these exact things can allow you to customize your information and only find out the answers to the questions you actually should be asking. By creating these benchmarks, understanding your goals, researching competitors and your audience, having a great brand, evaluating your present website, and managing you have expectations you will begin to begin to see the ROI on your content marketing strategy.
You don’t have to achieve this alone!
The good news is that this isn’t a journey you will need to set about alone. Navigating the murky waters of web analytics and tracking these metrics could be a burden for someone who needs to invest their time managing a business.